Today I spent the morning trying to finish Facet’s marketing questionnaire. It’s something I find really difficult – I think mainly because it has the word “marketing” in it!
There are sections that are straightforward information – like which listservs might want to know about the book, and which journals’ book reviews editors would be appropriate – and then there are sections where you have to stop thinking like a librarian and think like a salesperson - fortunately we’ve already sorted the back-cover blurb and the Facet catalogue entry, and, to be honest, the production team took the lead on that.
One question, though is terrifying: “Please describe in detail who the potential readers of your book are?”
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